Why the Hustle?
Remember, creating something of value is great, but creation doesn't make any money.
Distribution makes the money!
Just Ask the Beatles.
Hell, Ask Apple Music.
Ask HP in 1981.
Ask Pixar before Disney.
Ask Disney before DisneyDVD.
Ask Porn, Cat Videos, and Random-musing-self-aggrandizement (blogs) like this one before the internet.
Ask Cat owners about their cat videos before I Can Haz Cheeseburger.
Ask an old box of books before Amazon.
Ask 140 character before Twitter.
Ask a garage full of junk before Ebay.
Ask Plato and Aristotle before the Renaissance but after the Siege of Alexandria and subsequent burning of the library there in 48 BC
Ask "Giving someone a ride" before Uber.
Ask Muhammad Ali what he would have been like with ESPN covering his career?
Ask Big Baller Brand who? What?
What other examples of distribution making the difference can you come up with?
Share in the comments.